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Marketing Research Analyst

Company: Cox Automotive
Location: Bristol
Posted on: November 22, 2021

Job Description:

Primary Location: 3003 Summit Blvd, Bristol, TN, US
Division: Cox Automotive
Job Level: Individual Contributor
Travel: Yes, 5 % of the Time
Schedule: Full-time
Shift: Day Job
Requisition Number: 218

The Cox Automotive Marketing group is hiring a Research Analyst. This role will be a key contributor helping to drive meaningful research and insights throughout Cox Automotive. They will be supporting a primary research manager by playing a pivotal role in not only gathering data insights but also translating these insights into actionable findings to align with business goals and drive results. The Research Analyst will be responsible for assisting and supporting management of both quantitative and qualitative projects. The Research Analyst is responsible for supporting the research project workflow process, resource and vendor management, project intake, and working with the Client Service Team to rationalize against business priorities.
For candidates outside of the Atlanta area, we will consider a remote employee. Candidates in the Atlanta area will have a hybrid work-from-home/in-office schedule.
What Youll Do
Heres a look at the big asks we have for our next Marketing Research Analyst:

  • Help to define, plan, organize, and monitor projects in accordance with business requirements, objectives and priorities.
  • Utilize a variety of quantitative and qualitative research methodologies (online surveys, in-depth interviews, focus groups, etc.).
  • Assist in the creation of request for proposal (RFP), as necessary.
  • Proactively manage change to baseline scope, project timing and cost variables, communicating impacts and facilitating decisions.
  • Help to deliver defined project output to Client Service Team on time, within budget and with quality assurance in mind.
  • Work/solve problems of complex scope where analysis of situations or data requires a review of a variety of factors.
  • Provide quality-assurance support to other members of the team as needed.
  • Establish and maintain a tight working partnership with other members of the Research, Market Intelligence and Pricing Team.
  • Produce and maintain appropriate project documentation for all research initiatives managed by the Research Center of Excellence team.
  • Manage vendor evaluation and management efforts, including but not limited to vendor capabilities assessment, and ongoing vendor review efforts.
  • Proactively stay abreast of latest research approaches, methodologies, and trends (including participation in research industry and Research association events). Whats In It for You
    A Research Analyst deserves a compensation package thats equally special .
    That means competitive pay, diversified 401(k) + generous company match, comprehensive healthcare, life, and disability benefits, adoption assistance, and more.
    As a family-owned company, we understand the crucial need to successfully strike a balance between our jobs and family. So, we offer generous paid time off, even to volunteer, and many resources to help you live your best life including financial counseling, legal aid, childcare and elder care resources.
    • Compensation includes a base salary of $47,300 - 66,300. Salary may vary outside of the anticipated range based on factors such as the ultimate location of the position and the selected candidates experience.
    • Position is eligible for additional compensation that may include commission (annual, monthly, etc.) and/or and incentive program. Qualifications: Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S. based job. (Reasonable accommodations for medical and religious objections will be considered.)
      BA/BS Degree preferred.
      1-3 years of relevant work experience or advanced degree (e.g., Masters, MMR, MBA)
      OR an equivalent combination of education and work-related experience.
      Preferred Qualifications:
      Primary research experience with B-to-B and B-to-C primary research methods including, but not limited to:
      Needs-state research
      Advertising Research
      Brand Positioning & Tracking Research
      Naming Research
      A/B site testing
      Attitudes and Usage studies
      Exploratory Research
      In-Depth Interviews
      Focus Groups
      Key Drivers
      Strong analytical skills
      Automotive experience a plus
      Research supplier experience (e.g., a research company) a plus
      Experience using DIY survey tools (i.e., Qualtrics, Survey Monkey, Pollfish, etc.) preferred
      Experience in simultaneously managing clients, projects and vendors

      Who We Are
      About Cox Automotive
      Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like, Manheim and vAuto.

      About Cox
      We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at
      Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
      Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
      Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox Automotive, Asheville , Marketing Research Analyst, Advertising , Bristol, North Carolina

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