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Sr. Digital Media Analyst, Data & Analytics (REMOTE)

Company: Icon International Inc.
Location: Travelers Rest
Posted on: November 23, 2021

Job Description:

Impact: The analyst will report directly to the manager of Data and Analytics and aid in the transformation of the Icon Digital reporting landscape. The analyst will be responsible for everything from cross-channel report updates and management as well as help maintain, grow, and improve the automated dashboarding process. This is a newly built team that is seeking individuals that have both robust technical and story telling experience to help bring data to life. Qualifications: 2-3 years Digital media experience Bachelors degree in Computer Science, Mathematics & Statistics, Economics, Business, Finance, Marketing, etc. Abilities, Skills, Knowledge: Data: Ensure data quality and data documentation by executing data QA across multiple data sources, understanding sources of data to build analyses, documenting the process Determine the needs of the analysis, where information should be sourced, and the type of data needed Compile large volumes of data into a concise digestible manner Experience using data visualization tools such as Tableau, Microsoft Power Bi, Data Studio and Domo Ability to provide relevant, actionable insights and tell a story with data findings with the help of manager Advanced beginner working knowledge of data manipulation and statistical tools such as SQL, Python and R Proficiency in MS Office, especially Microsoft Excel (Pivot Tables, Index Match, VLOOKUP, Advanced Conditional Formatting, Charts, Tables) Media Knowledge: Understanding of basic media industry terminology and metrics (Impressions, Views, CPM, CPV, VCR, CTR, GRP) Experience with marketing technology-based data sources such as Google Campaign Manager, Google AdWords, Facebook Ads Manger, Google Analytics, etc. Project Management: Strong communication and interpersonal skills Demonstrated critical thinking and problem-solving abilities Ability to multi-task, communicate effectively across teams, and work under pressure to manage timelines and client expectations by Jobble

Keywords: Icon International Inc., Asheville , Sr. Digital Media Analyst, Data & Analytics (REMOTE), Advertising , Travelers Rest, North Carolina

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