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Customer Marketing Manager (Hendersonville)

Company: ADAMA US
Location: Hendersonville
Posted on: November 26, 2022

Job Description:

With our Customers, we Listen. Learn. Deliver.

Guided by the values of the company, the Customer Marketing Manager Accounts is the Marketing conduit connected into Strategic Accounts shaping and executing the customer journey for specified accounts. Focus on 0 3 year implementation of the strategy, program development and implementation, and demand creation within a specified account.

Our People Promise:

No Nonsense - We are bold and direct

High Touch - It's business and it's personal

Informal - We are approachable at all levels

Take Initiative - We are free to explore

Can do - We believe anything is possible

Fundamental Areas of Focus:

Primary point of marketing contact for specified strategic account team

Shapes and oversees execution of the customer journey from an all-inclusive omni channel viewpoint

Lead in assimilation and leverage of strategic account sales and activity data

In-season agility to modify offer/response based on competitive issues/opportunities

Own dashboards related to specified strategic accounts

Pricing point of contact with commercial team, with respect to specified strategic accounts

Manage campaign, within agreed scope

Plan and participate in account planning and reviews, as applicable

Design and deploy digital strategy that enables campaign execution and improves the account experience

Matrix reporting to Head of Marketing

Talent and Knack:

Drive results: Sales performance and ADAMA selling process execution

o Planning and executing on targets, KPI s annually and in seasonal moments

o Leverages actionable insight, not just information

o Delivers appropriate customer experience in line with segmentation and value proposition

Account planning and partnering

o Full understanding of the customer and stakeholders

o Fully capable of creating and communicating compelling offers

Portfolio and market optimization (Inc. NPI launch)

o Broad range of product knowledge

o Campaign execution

o Understands and accounts for competitive and market drivers

Communication and collaboration

o Coaching

o Building target capabilities

o Leading a team/initiative

Represent ADAMA with trust, integrity and performance culture

o Manage budgets effectively

o Engaged enthusiastically in learning journey

o Influences and inspires

o Operates with a safety mindset


BA/BS in Ag science or BA/BS is non-Ag discipline with significant industry background

A minimum of 5 years in Sales and/or Sales Management and marketing

Strong sense of customer

Demonstrated ability to achieve business outcomes by leading others through coaching and influence

Competency in business acumen

Strong intellectual curiosity

Strategic and tactical thinking

Communication (both oral and written)

Strong organizational skills in strategy, communication at all levels and execution.

Strong leadership skills. Ability to lead, contribute, and influence others in a team-based organization

Excellent people skills, project management skills, with an ability to openly convey information to team members in a timely, concise manner

Keywords: ADAMA US, Asheville , Customer Marketing Manager (Hendersonville), Executive , Hendersonville, North Carolina

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