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Content Strategy Vice President

Company: Freeman
Location: Asheville
Posted on: September 12, 2020

Job Description:

Description

About UsWe are a global company of thinkers, designers, and doers. Freeman partners with our clients to build a connection with their customers by creating brand experiences that are seamless, innovative, and immersive. From strategy, creative, and digital to logistics and event technology, our teams place the client at the center, helping them connect to people in meaningful and personal ways. What makes us unique is our collaborative culture, intuitive knowledge, global perspective, and personalized approach developed from our 90-year legacy as an industry leader. Freeman connects people to a universe of opportunities that create a spark, build understanding, and inspire action.SummaryFreeman is looking for a Head of Content Strategy to lead a team that will use audience and content insights to develop digital content strategies that support and extend marketing initiatives, both short- and long-term. You will develop the strategies that serve as the foundation for successful virtual experiences and campaigns while also participating in the day-to-day executional needs of the work by serving as an arbiter of style and content contributor. You will work closely with our Head of Content Creative and Head of Content Production as an agile team that delivers great work on time and on budget.Essential Duties & Responsibilities+ Mapping out content strategies for our corporate clients that support and extend marketing initiatives, both short- and long-term, determining which methods work for each brand and why+ Collaborate with Head of Content Creative to conceptualize creative themes and engaging content for clients' initiatives, campaigns, and projects+ Lead and participate in brainstorming sessions to conceptualize creative content and establish strategic foundational elements of a campaign or initiative+ Gather data and review analytics to uncover insights and make recommendations based on those results+ Collaborate with the client, content creative, account director, event producer & content producer to develop content across a range of mediums: video, film, photography, motion graphics for online and offline applications+ Responsible for script development and content review+ Will be expected to pivot from hands-on work to managing a team as needed+ Direct writers and content strategists; be an arbiter of best practices in grammar, messaging, writing, and style+ Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies+ Create a network of freelance and third-party writers, content coordinators and content strategists+ Develop pitches for existing and prospective clientsEducation & Experience+ 15+ years' experience in the film/advertising/marketing industry with experience developing content for brands+ Bachelor's degree in English, Journalism, Public Relations or related communications field; MBA in marketing a plus+ Experience with creating compelling messages for different target demographics + Ability to multitask between several projects, clients, and platforms at a time+ Innate curiosity-the best strategists always seek to understand why something happens the way it does...they ask a lot of questions and demonstrate an enthusiasm for learning new things+ Demonstrates empathetic and compassionate observation of how humans behave+ Exceptional communication, teamwork, and interpersonal skills+ Optimistic problem solver-you're often excited by the prospect of solving complex problems+ Ability to lead and collaborate+ Strong sense of drive and able to operate autonomously while hitting deadlines+ Willingness to study the industry and locate opportunities to increase product and production qualityTravel RequirementsTravel 25% to 50%Diversity CommitmentAt Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

Associated topics: art director, co producer, film, floor manager, head writer, president, principal editor, production, showrunner, vice president

Job Information

Job ID: ba5122c0-12486084661

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