General Store Manager

Company: Nantahala Outdoor Center
Location: Bryson City
Posted on: February 15, 2026

Job Description:

Job Description Job Description For 53 years NOC has led the outdoor industry, taking more guests whitewater rafting and teaching more paddlers than any other outdoor recreation company. NOC also provides top-quality aerial and trail-based adventures, wilderness medicine as well as unmatched retail service, foodservice, lodging, and trip planning services. NOC career opportunities offer a rare combination of work in beautiful locations, a chance to grow skills and to share a passion for active outdoor recreation. JOB SUMMARY The General Store Manager is actively involved with NOC's guest experience and is oftentimes, the first point of contact for many of our on-site guests. This position is a guest facing position and focuses on delivering exceptional guest service while answering questions and assisting with lodging check-in and General Store purchases. In addition, all General Store Associates must be proactive in helping our guests and are also expected to help stock product and ensure a clean and safe work environment. This position is classified as Full Time Year-Round. Hours will vary week to week based on business demands, but on average this position will receive 40 hours/week. Anticipated start date for this position is early March 2026. Responsibilities Ensure extraordinary guest service with enthusiasm and attention to detail by politely greeting and proactively assisting all NOC guests Responsible for hiring, training, and scheduling store staff Offer accurate product information and make product suggestions to guests based on individual guest needs Process Point of Sale (POS) transactions accurately, efficiently, and in accordance with established NOC policies and procedures. Create Purchase Orders for vendors and input into the POS. Maintain store visual appearance by keeping store and food preparation area stocked and clean; replenish as needed and training staff to do so. Answer phones and check voicemails daily and respond to guests promptly Run reports and reconcile bank at end of day for both the General Store and lodging. Train staff on proper checkouts at end of day Assist guests with lodging information and book reservations including, but not limited to, assigning room keys and assembling lodging packets Complete opening and closing tasks as shift dictates Other duties as assigned Qualifications REQUIRED Must be 21 years of age Proficient with point of sale systems PREFERRED Prior management experience with customer service and/ or sales Prior cash handling experience Applicants must: Maintain a high level of professionalism with superb communication skills Have a professional appearance and attitude Sustain productive work with little supervision Exhibit good judgement in decision-making Be able to troubleshoot and problem solve Have strong interpersonal skills Be organized and able to multi-task while remaining calm in a fast-paced environment. Physical Requirements and Working Conditions Must be able to stand for long periods of time Must have the ability to lift 40lbs on a regular basis Must speak clearly and concisely Must be able to bend, stoop and twist Daily use of phone, computer and other office equipment The above noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to provide a general sense of the responsibilities and expectations of this position. As the nature of business demands change, so too may the essential functions of this position. Please note that as an employer with over 100 employees, NOC will be required to comply with any OSHA Vaccination and Testing Emergency Temporary Standard should that standard be enacted. The Nantahala Outdoor Center (NOC) is dedicated to the principles of equal employment opportunity in any and all terms, conditions or privileges of employment including hiring, promotions, termination, training and compensation. The NOC does not discriminate against applicants or employees on the basis of age, race, sex, color, religion, national origin, disability, veteran status, sexual orientation, gender identity or expression, genetic condition or any other status protected by federal, state or local law, where applicable. Furthermore, the NOC is committed to a work environment free of discrimination and harassment through respecting and valuing the diversity among employees and all those with whom the NOC does business.

Keywords: Nantahala Outdoor Center, Asheville , General Store Manager, Hospitality & Tourism , Bryson City, North Carolina